‘Tis the Football Season
Walmart was looking to Kraft Heinz for help in capturing a bigger share of shoppers’ baskets during football season, rather than just be used for the occasional game-day snack. So, we made them the go-to source for tasty tailgating solutions on game days.
Jingle All. The. Way.
To get people into the spirit of the season, we created a song that took a holiday classic and transformed it into a theme song for the campaign that played on Walmart radio, Pandora, and in the background of social videos.
