For the past 10+ years, I’ve been helping big brands sell stuff.

Most of my career has been in commerce, where the work has to work hard. It needs to grab attention, give people a reason to care and ultimately get them to act. That mix of creativity and problem-solving is what keeps it interesting.

I’ve led teams, worked across disciplines, found my way through tricky briefs and tight timelines, and picked up a few awards along the way.

Lately, I’ve been using AI to explore more possibilities, move faster and make the work better.

Maybe one day I’ll trade all this in and open a garden center.

Until then, it’s this.