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Mom always said

I was a storyteller.

It was her way of saying I liked to use my imagination. To me, it was more about grabbing her attention.

Both reasons are true, which is why I still tell stories today.

I’ve written commercials, created campaigns and developed voices. From banners, social and websites to scripts, experiences and identities for some of the world’s most recognizable brands.

To this day, mom still calls me a storyteller—just in a more professional sense.